Within 24-hours of its release, the first video of the series racked up over 1 million views

VITAMIN WELL’S CHALLENGE

Vitamin Well, a small beverage company from Sweden, was about to launch a new sports drink in a market dominated by giants. A true David and Goliath story.

Zlatan and Vitamin Well had worked together for some time and to deepen that relationship they developed a new sports drink. But, to tell this story a splashy commercial was not enough to gain the world’s attention.

Instead a truly engaging story was needed.

BRINGING ZLATAN TO THE OFFICE

Zlatan has never held down a regular job in his life. So Vitamin Well created an experiment. How would a world famous soccer star handle a 9 to 5 job? With help from hidden cameras the mini series Zlatan@work was born.

MATTER’S WORK

Creating a distribution strategy for launching the series through PR and social media, episode by episode.

WHAT HAPPENED

Within 24-hours of its release, the first video of the series racked up over 1 million views, with the audience clamoring for more. The videos also caught the media’s attention all over the world.

A well-timed distribution strategy and a truly human and humorous story produced a long-term impact and paved the way for a perfect launch for Vitamin Well’s newest sports drink. The media now describes the collaboration between Zlatan and Vitamin Well as the future of partnerships 2.0.

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