This is how a traditional engineering company ended up between Nike and Rihanna on one of the leading lifestyle magazines in the US.

SEMCON’S CHALLENGE

Transform the brand. Semcon are technical engineers and used to communicate like engineers, to engineers. In other words, few understood what they did or how they differed from their competitors.

MATTER’S MISSION

Find a way to make Semcons technical achievements interesting, engaging and relevant to a broader, global audience. And, relying solely on earned media, place the story in the most influential contexts.

MATTER’S WORK

We focused on one of their innovations – a small motor that turns any bike electric for a cost of less than €100. Instead of getting lost in technical specs and narrow the target group to only engineers, we took the opposite approach. – First create desire, than inform about technical info. With strong visual elements, we crafted a story framed to fit the top tier media in the tech/trend segment.

WHAT HAPPENED?

For the first time ever Semcon to reached a global tech savvy audience. Several lifestyle magazines wrote about the engine and published the film. The campaign was the most successful ever on Semcons social channels and the traffic to the website increased dramatically. The first steps in Semcons ongoing transformation towards being more interesting and present in new credible contexts.

SEE THE STORY BEHIND

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